Consumer Behavioural Change
COVID-19 has certainly made consumer decision-making even more complicated than pre-pandemic. As COVID-19 continues to redefine “normal” life for consumers, we can deepen our customer relationships by making it easier for them to find information, products and services.
Digital marketing behavioural principles have since evolved during the pandemic and brands should be using them to better engage with their audiences and consumers.
Who am I?
Michael Scroop – Senior Digital Marketing Consultant
A Principle Management Consultant with extensive experience in building a business from the ground up through relationship building, customer engagement and multi market/multi channels.
I provide consulting services with an omni-channel approach to marketing, selling and serving customers in a way that creates an integrated and cohesive customer experience.
Offering extensive business experience and digital expertise
I have worked across a wide range of industry sectors, building software applications in the late 90’s and then an Enterprise SaaS Cloud product which was successfully launched globally in 2013. Launching a product of this nature globally required complex and sophisticated digital marketing and transformation strategies.
Website Design & Development
Google Ads & Microsoft Ad Campaigns
On-page & Off-page SEO
Content Optimisation & Keyword Mapping
Google Merchant Centre
Social Media Marketing
Content Marketing
e-Commerce
E-mail Marketing
Specialising In
Digital Marketing Today
The digital space continues to evolve and has resulted in changes to technology, the marketplace, consumers, and competitors. These new digital platforms and changes provide challenges and opportunities for today’s businesses.
Branding in the Digital World
We use the latest branding principles and strategies that have been shaped by the multiple touchpoints of todays’ digital customer journey.
Digital Customer Behaviour
We specialise in behavioural principles, psychological processes and decision-making of the digital consumer and the best marketing strategies to achieve business outcomes.
Data-Driven Marketing
Today’s online digital environment provides companies with abundant data about consumers’ behaviours, actions, and responses to marketing.
Testimonials
Who are you?
Are you looking to implement a fresh new digital marketing strategy that is aligned with your business goals and objectives – a strategy that will improve customer engagement from an omni-channel approach, improve ROI and put you ahead of your competitors?
Customer focused Measurable Cost effective
By using digital marketing, businesses can reach an enormous audience in a way that is both cost-effective and measurable.
For many businesses, implementing such processes whilst juggling the demands of today’s business is never easy. I provide strategic direction and advice, combined with over 20 years’ experience in the digital field to enable you to achieve your business goals.
Let's talk
Are you seeking to invest in digitalisation that focusses on the customer experience and brings a results driven cultural change to your company?