Consumer Behavioural Change
The pandemic has made consumer decision-making more complicated than ever before. What we are experiencing would normally be years of behaviour change packed into just months where consumers and B2B decision makers have been forced to adjust their lifestyles and the way they purchase.
The challenge for brands today is how are they supposed to find new customers, whose problems they can solve, when customers don’t want to go back to the old way of doing business? Digital marketing principles have since evolved during the pandemic and brands should be using them to better engage with their audiences and consumers.

Who am I?
Michael Scroop – Senior Digital Marketing & Transformation Consultant
A Principle Management Consultant with extensive experience in building a business from the ground up through relationship building, customer engagement and in multi market, multi channel environments.
I provide consulting services with an omni-channel approach to marketing, selling and serving customers in a way that creates an integrated and cohesive customer experience.
Offering extensive business experience and digital expertise
I have worked across a wide range of industry sectors, building software applications in the late 90’s and then an Enterprise SaaS Cloud product which was successfully launched globally in 2013. Launching a product of this nature globally required complex and sophisticated digital marketing and business transformation strategies.
Website Design & Development
Google Ads & Microsoft Ad Campaigns
On-page, Off-page & Technical SEO
Content Optimisation & Keyword Mapping
HubSpot CRM Solution Provider
Social Media Marketing
Content Marketing
e-Commerce
E-mail Marketing
Specialising In
Digital Marketing Today
The digital space continues to evolve and has resulted in changes to technology, the marketplace, consumers, and competitors. These new digital platforms and changes provide challenges and opportunities for today’s businesses.

Branding in the Digital World
We use the latest branding principles and strategies that have been shaped by the multiple touchpoints of todays’ digital customer journey.

Digital Consumer Behaviour
We specialise in behavioural principles, psychological processes and decision-making of the digital consumer and the best marketing strategies to achieve business outcomes.

Data-Driven Marketing
Today’s online digital environment provides companies with abundant data about consumers’ behaviours, actions, and responses to marketing.
Testimonials
Michael and James at TW9 were exceptional on our website design project. They were supportive, easy-going, and professional and nothing was ever too much to ask. They delivered the project with a high level of expertise and went above and beyond during the whole process. We cannot thank you enough.
Sammy Gibson • Cover-More
Starting with no brand and no website, TW9 was able to help us with everything needed to create a state-of-the-art online presence. From logo design to website content to social media the team at TW9 guided us through each of the steps in preparation for the website launch. The website has now gone live and we are very happy with the end result – we are already working together on next steps to increase lead generation and drive customer engagement. Thank you!
Timothy Mallam • DTX Technology
Show Pony Events engaged TW9 Digital to manage the design and implementation of our new website as well as the development of a new marketing strategy focussed on engaging clients and elevating the profile of the business. The quality of their work has been exceptional and exceeded our original expectations. We have been so impressed with the outcomes of the new website and the marketing strategy that we will continue to engage their services and be guided by Michael and his team in the future.
Jillian Hart - Director • Show Pony Events
We have been working with TW9 consulting now for over 12 months and its been nothing but transformative. I have written previously about the professionalism and holistic approach that Michael brings to the table but the real delight has come from his consistent effort to review and refine and set the benchmark higher and higher for all of us month after month. Michael is always at the forefront of digital marketing and it seems like he really is riding on top, if not ahead of the Google wave! He works seamlessly with our designer and webmaster Emre who’s skill set has thrived under our partnership. The proof though is in the volume of inbound leads this business now enjoys adding not only to our presence and saliency in the market but no doubt to our overall brand equity. If it keeps going like this I’ll have to tell him to turn the machine off – we are just only keeping up with the opportunity – great problem to have! What’s more, he is a delight to work with! Thank you TW9 and thank you Michael.
Derek Jones • D&M Research
I engaged TW9 consulting in 2019 to help with our SEO. What I wasn’t expecting was a very detailed audit of my business and it’s digital functions. Within 3 months Michael had increased traffic to our website and it was also recommended that we build a new website that was more user friendly and much faster. Six months later and I have the most beautiful website with detail that I would never have expected, and to top it off, within 3 days of the website going live we have had an increase in online bookings within the business. Unlike other business that we have engaged in the past, Michael is hands on, across everything, and I have never had to chase him to do anything. He is highly professional, understands the digital space, making this all a stress free part of running my business. I would not hesitate to recommend TW9 Consulting, it is definitely a worthwhile investment.
Jodie King • Skin Clinic Blyss
“We recently engaged TW9 Digital to develop an entirely new brand and website for our community focused ‘Coogee Ocean Events’ and the Management Committee is thoroughly impressed with the results! The website design is visually stunning, with a user-friendly layout that incorporates our brand colours, logos, content and imagery seamlessly. The branding design is modern, unique, and consistent across all platforms. TW9’s attention to detail and responsiveness throughout the process was outstanding. The new website, which is completely integrated with our CRM system, has elevated our online presence, increased visitor engagement and event registrations. We have received numerous compliments from our members, the community, partners and sponsors about the professional and visually appealing design, helping us build trust and credibility. We highly recommend TW9 for their creativity, professionalism, and outstanding work!”
Pat Garcia, President • Coogee Surf Life Saving Club
News & Case Studies
The Boat House
In an era where captivating digital experiences are paramount we are thrilled to announce the launch of an upgraded website for our client The Boat House Restaurant, Canberra.
Coogee Ocean Events
A new brand and digital strategy for growth. The Coogee Ocean Events committee is responsible for each of the major community events run by Coogee Surf Life Saving Club.
Show Pony Events
Show Pony Events engaged TW9 Digital to design and implement a new website and marketing strategy that focused on engaging clients and elevating the profile of the business.
D&M Research
Read how D&M Research transitioned to a Buyer Persona focused digital lead generation business model in this new era of buyer behaviour.
Skin Clinic BLYSS
TW9 have created a totally unique website and one that is quite different to other similar businesses and competitors.
Who are you?
Are you looking to implement a fresh new digital marketing strategy or branding guidelines that are aligned with your business goals and objectives – a strategy that will improve customer engagement from an omni-channel approach, improve ROI and put you ahead of your competitors?
Customer focused
Measurable
Cost effective
By using digital marketing, businesses can reach an enormous audience in a way that is both cost-effective and measurable.
For many businesses, implementing such processes whilst juggling the demands of today’s business is never easy. I provide strategic direction and advice, combined with over 20 years’ experience in the digital field to enable you to achieve your business goals.

Let's talk
Are you seeking to invest in digitalisation that focusses on the customer experience and brings a results driven cultural change to your company?