Consumer Behavioural Change

COVID-19 has certainly made consumer decision-making even more complicated than pre-pandemic. As COVID-19 continues to redefine “normal” life for consumers, we can deepen our customer relationships by making it easier for them to find information, products and services.

Digital marketing behavioural principles have since evolved during the pandemic and brands should be using them to better engage with their audiences and consumers.

Who am I?

Michael Scroop – Senior Digital Marketing Consultant

A Principle Management Consultant with extensive experience in building a business from the ground up through relationship building, customer engagement and multi market/multi channels.

I provide consulting services with an omni-channel approach to marketing, selling and serving customers in a way that creates an integrated and cohesive customer experience.

Offering extensive business experience and digital expertise

I have worked across a wide range of industry sectors, building software applications in the late 90’s and then an Enterprise SaaS Cloud product which was successfully launched globally in 2013. Launching a product of this nature globally required complex and sophisticated digital marketing and transformation strategies.

Website Design & Development

Google Ads & Microsoft Ad Campaigns

On-page & Off-page SEO

Content Optimisation & Keyword Mapping

Google Merchant Centre

Social Media Marketing

Content Marketing


E-mail Marketing

Specialising In

Digital Marketing Today

The digital space continues to evolve and has resulted in changes to technology, the marketplace, consumers, and competitors. These new digital platforms and changes provide challenges and opportunities for today’s businesses.

Branding in the Digital World

We use the latest branding principles and strategies that have been shaped by the multiple touchpoints of todays’ digital customer journey.

Digital Customer Behaviour

We specialise in behavioural principles, psychological processes and decision-making of the digital consumer and the best marketing strategies to achieve business outcomes.

Data-Driven Marketing

Today’s online digital environment provides companies with abundant data about consumers’ behaviours, actions, and responses to marketing.


Who are you?

Are you looking to implement a fresh new digital marketing strategy or branding guidelines that are aligned with your business goals and objectives – a strategy that will improve customer engagement from an omni-channel approach, improve ROI and put you ahead of your competitors?

Customer focused Measurable Cost effective

By using digital marketing, businesses can reach an enormous audience in a way that is both cost-effective and measurable.

For many businesses, implementing such processes whilst juggling the demands of today’s business is never easy. I provide strategic direction and advice, combined with over 20 years’ experience in the digital field to enable you to achieve your business goals.


Let's talk

Are you seeking to invest in digitalisation that focusses on the customer experience and brings a results driven cultural change to your company?