Consumer Behavioural Change

COVID-19 has certainly made consumer decision-making even more complicated than pre-pandemic. As COVID-19 continues to redefine “normal” life for consumers, we can deepen our customer relationships by making it easier for them to find information, products and services.

Digital marketing behavioural principles have since evolved during the pandemic and brands should be using them to better engage with their audiences and consumers.

Who am I?

Michael Scroop – Senior Digital Marketing Consultant

A Principle Management Consultant with extensive experience in building a business from the ground up through relationship building, customer engagement and multi market/multi channels.

I provide consulting services with an omni-channel approach to marketing, selling and serving customers in a way that creates an integrated and cohesive customer experience.

Offering extensive business experience and digital expertise

I have worked across a wide range of industry sectors, building software applications in the late 90’s and then an Enterprise SaaS Cloud product which was successfully launched globally in 2013. Launching a product of this nature globally required complex and sophisticated digital marketing and transformation strategies.

Website Design & Development

Google Ads & Microsoft Ad Campaigns

On-page & Off-page SEO

Content Optimisation & Keyword Mapping

Google Merchant Centre

Social Media Marketing

Content Marketing


E-mail Marketing

Best Practice

From planning, through transitioning, to success

I specialise in implementing change using PRINCE2 Agile®, the world’s most complete project management solution, combining the flexibility and responsiveness of agile with the governance of PRINCE2®.

Seven principles

PRINCE2 comprises seven principles, each with a note on scalability and each tailorable to the needs of a particular project.

  • Continued Business Justification
  • Learn from Experience
  • Defined Roles and Responsibilities
  • Manage by Stages
  • Manage by Exception
  • Focus on Products
  • Tailor to Suit Project Environment

A proven track record

PRINCE2 is a proven project management method that emphasises dividing projects into manageable and controllable stages. It is the most commonly used project management approach in the world and is increasingly being used in conjunction with Agile.

Who are you?

Are you looking to implement a fresh new digital marketing strategy that is aligned with your business goals and objectives - a strategy that will improve customer engagement from an omni-channel approach, improve ROI and put you ahead of your competitors?

Customer focused Measurable Cost effective

By using digital marketing, businesses can reach an enormous audience in a way that is both cost-effective and measurable.

For many businesses, implementing such processes whilst juggling the demands of today’s business is never easy. I provide strategic direction and advice, combined with over 20 years’ experience in the digital field to enable you to achieve your business goals.


Let's talk

Are you seeking to invest in digitalisation that focusses on the customer experience and brings a results driven cultural change to your company?