Consumer Behavioural Change

The pandemic has made consumer decision-making more complicated than ever before. What we are experiencing would normally be years of behaviour change packed into just months where consumers and B2B decision makers have been forced to adjust their lifestyles and the way they purchase.

The challenge for brands today is how are they supposed to find new customers, whose problems they can solve, when customers don’t want to go back to the old way of doing business? Digital marketing principles have since evolved during the pandemic and brands should be using them to better engage with their audiences and consumers.

Who am I?

Michael Scroop – Senior Digital Marketing & Transformation Consultant

A Principle Management Consultant with extensive experience in building a business from the ground up through relationship building, customer engagement and in multi market, multi channel environments.

I provide consulting services with an omni-channel approach to marketing, selling and serving customers in a way that creates an integrated and cohesive customer experience.

Offering extensive business experience and digital expertise

I have worked across a wide range of industry sectors, building software applications in the late 90’s and then an Enterprise SaaS Cloud product which was successfully launched globally in 2013. Launching a product of this nature globally required complex and sophisticated digital marketing and business transformation strategies.

Website Design & Development

Google Ads & Microsoft Ad Campaigns

On-page, Off-page & Technical SEO

Content Optimisation & Keyword Mapping

HubSpot CRM Solution Provider

Social Media Marketing

Content Marketing


E-mail Marketing

Specialising In

Digital Marketing Today

The digital space continues to evolve and has resulted in changes to technology, the marketplace, consumers, and competitors. These new digital platforms and changes provide challenges and opportunities for today’s businesses.

Branding in the Digital World

We use the latest branding principles and strategies that have been shaped by the multiple touchpoints of todays’ digital customer journey.

Digital Consumer Behaviour

We specialise in behavioural principles, psychological processes and decision-making of the digital consumer and the best marketing strategies to achieve business outcomes.

Data-Driven Marketing

Today’s online digital environment provides companies with abundant data about consumers’ behaviours, actions, and responses to marketing.


News & Case Studies

The Boat House

In an era where captivating digital experiences are paramount we are thrilled to announce the launch of an upgraded website for our client The Boat House Restaurant, Canberra.

Read more

Coogee Ocean Events

A new brand and digital strategy for growth. The Coogee Ocean Events committee is responsible for each of the major community events run by Coogee Surf Life Saving Club.

View Case Study

Show Pony Events

Show Pony Events engaged TW9 Digital to design and implement a new website and marketing strategy that focused on engaging clients and elevating the profile of the business.

View Case Study

D&M Research

Read how D&M Research transitioned to a Buyer Persona focused digital lead generation business model in this new era of buyer behaviour.

View Case Study

Skin Clinic BLYSS

TW9 have created a totally unique website and one that is quite different to other similar businesses and competitors.

View Case Study

Who are you?

Are you looking to implement a fresh new digital marketing strategy or branding guidelines that are aligned with your business goals and objectives – a strategy that will improve customer engagement from an omni-channel approach, improve ROI and put you ahead of your competitors?

Customer focused Measurable Cost effective

By using digital marketing, businesses can reach an enormous audience in a way that is both cost-effective and measurable.

For many businesses, implementing such processes whilst juggling the demands of today’s business is never easy. I provide strategic direction and advice, combined with over 20 years’ experience in the digital field to enable you to achieve your business goals.


Let's talk

Are you seeking to invest in digitalisation that focusses on the customer experience and brings a results driven cultural change to your company?